“Because you’re there for me too…” Friday Favorites #9

Today’s Friday Feature is a shop that is very special to me. This talented artist inspired me (and convinced me) to pursue my graphic design in the first place. Without her, I probably wouldn’t have had the courage to start SMARTdesigns at all. So, it is only natural that once my business became successful, I started bugging her about starting her own shop. A bit of karmic payback if you will.

I am proud to announce that my very best friend, Nichole Archer, has taken the plunge! Her shop, The Lilac Lobster is now open!


This is a look at Nichole’s Etsy shop! It’s brand new, so her inventory isn’t huge yet, but her list of ideas is several pages long!

How it all started:

Almost a year ago (February, 2013) Nichole came to me about creating fliers for the bar she managed. She knew that I liked to create things on the computer and thought I should go into business for myself. To be honest, I thought she was a little crazy… But then, that’s Nichole for you! Nichole is my biggest supporter and she believes in me more than I believe in myself most days. So she prodded and cajoled and I caved. I created my Facebook page for SMARTdesigns!

I never dreamed that I’d be successful and I never even considered opening a shop on Etsy at this point. But Nichole kept giving me projects. I created two fliers and a new logo for the bar and had no sooner finished that than Nichole had a new project… She decided to have a superhero themed wedding and wanted me to make all the artwork! I’ll definitely have to do an entire blog about this wedding one of these days.

Every time I finished a new piece, and often even before the piece was finished, I would send Nichole pictures. She has been my extra set of eyes since the beginning.


This is one of my favorite pictures of the two of us! We’re tailgating for a Mizzou Tigers Football Game!

Then what?

This summer, Nichole moved to Texas with her husband. It was difficult at first, having my extra set of eyes so far away. But naturally, Nichole made it work. We started sending elaborate care packages…


Nichole made two of these, one for herself and one for me! This bracelet is inspired by our favorite TV show, F*R*I*E*N*D*S and came with a letter explaining what each charm represents in our friendship.

When Nichole sent me this charm bracelet, I got to see just how artistic she really is! I had always known she loved crafts, but between work and school, we never had much time to do them before now.

At this point, I had been on Etsy long enough to know that there were people with much less talent than my best friend making a living selling similar creations. I started pleading with her to open a shop. (And not just because I wanted the referral benefits!)


It took a few months, but I finally wore her down and convinced Nichole to pursue her talents further. She caved!

The next step was to help her come up with a name for her shop. Because of our love for F*R*I*E*N*D*S, Nichole and I have an affinity towards lobsters. There’s a scene in F*R*I*E*N*D*S where Phoebe explains that lobsters mate for life and walk around the tank holding claws and therefore, your true soulmate is your lobster. Nichole and I talk all the time about how she may be married to the man she loves, but I’m her lobster.

So, when we started brainstorming names, I immediately suggested something with lobster in the title. As fate would have it, we both came up with the name “The Lilac Lobster” at the exact same moment. And thus, The Lilac Lobster was born!

Lobby the Lobster:

The obvious next step was to create a lobster to be the mascot for Nichole’s shop. I got to work immediately!

Because Nichole is my extra set of eyes, I took pictures of every step of the process and sent them to her while I worked! This is a slideshow showing how Lobby the Lobster came together:

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And here is the final product:

Lobby the Lobster

Lobby the Lobster

A Custom Banner to Match:

Next I made a custom banner for Nichole’s Etsy shop. This one is by far, my favorite custom banner yet!

The Lilac Lobster Banner

Fun fact: The font I used for this banner is actually called Lobster.

Alright, enough about me! Let’s take a closer look at my talented best friend!

The Lilac Lobster:

Now that you’ve read the origin story of The Lilac Lobster, you probably want to know more about what Nichole creates! Nichole has multiple talents so her shop is not limited to one specific medium. She sells both polymer clay charms and crochet creations!

I am especially partial to her charms. I am fascinated by the intricate detail work she is able to do with such tiny pieces! And really, could these BE any cuter?

charms 1

Set of 3 charms! Available in her Etsy shop! (Click this image for details and pricing)

This S’mores Set is my favorite item in Nichole’s shop thus far. But, I’ve seen her list of ideas for future charms and I expect that her charms will only get cuter as she progresses!

Nichole’s crochet is absolutely beautiful as well!

 This newborn take home kit isn't listed in her shop right now, but just look at how adorable it is!!

This newborn take home kit isn’t listed in her shop right now, but just look at how adorable it is!!

What’s Next?

As I said earlier, Nichole’s business is very new. In fact, her Etsy shop only opened its doors this week. That said, I am 100% confident that she will flourish and prosper! I have seen her list of ideas and I know that she adds to it constantly. There is no doubt in my mind that Nichole will continue to outdo herself for many years to come.

So what should you do? You should LIKE her Facebook Page The Lilac Lobster to make sure you get all the updates! If you’re on Etsy, you should FAVORITE her Shop LilacLobster so you are always notified of her new listings! Let’s show her a little love and help her get her new business off the ground!


Good Luck Nichole! I love you!

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